Diamond has invested in its own logistics management platform, Despatchlab, to manage all its fulfilment and delivery through one technology platform. Despatchlab has cost Diamond over £3million to develop over the last five years. By investing that time and money, it gave our network partners and our clients the one stop logistic platform in order to exponentially improve their fulfilment and delivery function.
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Why is it important to have fulfilment and delivery on one easy to use platform?
Let us illustrate this via a case story from our CEO, Kate Lester: I went to go and see a client a few years ago now. They were using between 25 to 30 different carriers because their products were a variety of sizes, going to a variety of destinations around the UK as well as the rest of the world. They did need to send some items by post, some items were going via normal UK overnight service and some were being sent globally. There was also a need for specialist carriers for specific parts of the world. For example, some carriers are stronger in Europe, and other carriers are stronger in Africa. When I visited the warehouse, they had five PCs lined up alongside each other, shared by eight people, in order to input the consignment into a variety of carrier systems. The challenges they had with this set up were numerous, but the core ones were:- Somebody had to know which carrier was best, for what goods, and what destination.
- A lot of knowledge was sitting with one person. What happened if this one person was ill? This made it quite a business continuity risk.
- The pricing wasn't transparent. The accounts team had to wait to date the billing retrospectively, because the carriers didn't show the price of the consignment on their website.
- It was nearly impossible to track the consignments. The teams were having to dive between the carriers that did have tracking systems (and not all of them did, so that would then be a phone call) with warehouse people frantically dashing between different websites. This resulted in a very labour intensive process.