When lockdown hit, many people reassessed what truly mattered to them. For the founder of Nana Rose’s Rum Punch, the answer came in the form of a cherished family recipe. Inspired by her mother’s traditional blend, she began sharing her homemade rum punch with friends and family — quickly realising that this passion could become a business.
Launching an eCommerce brand from scratch brought early challenges. Every order meant printing paperwork, packaging bottles, and rushing to the post office — sometimes juggling up to a dozen deliveries in a day. Storage was another headache, with boxes and bottles taking over valuable space at home. What began as a joyful project soon became overwhelming.
That changed when she discovered Diamond Logistics.
Diamond took on not just the fulfilment of online orders, but also the storage, packaging, and even inbound deliveries. Instead of worrying about logistics, Nana Rose’s Rum Punch could now track stock levels online, know exactly when to replenish, and focus on building the brand. The cost savings were significant too — with Diamond’s service coming in lower than the combined expenses of self-storage and DIY order fulfilment.
But for Nana Rose’s Rum Punch, it wasn’t only about systems and savings — it was about people. On one occasion, when urgent stock was needed back at home, a Diamond team member personally drove bottles to the founder’s doorstep within hours. That level of dedication, she says, is what sets Diamond apart:
“It does seem too good to be true. Diamond took all the stress off my shoulders and gave me back the capacity to grow. It’s not just the service, it’s the people behind it.”
With the operational headaches gone, Nana Rose’s Rum Punch now has the freedom to plan its future with confidence — continuing to share a taste of heritage and joy, one bottle at a time.
