August is one of those odd months where everything feels like it’s winding down — but in logistics, we’re just getting started.
Retailers are deep in the back-to-school period. Notebooks, pencil cases, lunch boxes — the orders come in fast and furious. And just as you’re catching your breath, Christmas is already knocking. So if you’re only just starting to think about peak prep now? You’re already a little behind.
But that’s what we’re here for. Let’s talk about what you should be doing now to keep your logistics slick, clients happy, and your operations one step ahead of the chaos.
Back-to-School: It’s Not Just Kids Feeling the Pressure
Back-to-school might not be as big as Black Friday, but it’s concentrated and sharp.
Get your demand forecasting right. Look at last year’s data — were there skus you ran out of? Products that moved faster than expected? Build in buffer stock, make sure your warehouse layout puts the fast movers in easy reach, and keep your picking and packing teams sharp and responsive.
This is the warm-up act for peak. And it deserves your attention.
Christmas? Yes, We’re Talking About That Already
The brands that win in Q4 are the ones who prepare in Q3. So let’s be blunt: get your Christmas logistics in order now.
Book your courier capacity early — especially if you’ve got large volumes, fragile items, or specialist delivery windows. Start speaking to your fulfilment partners (hopefully us!) about stock allocation, returns processes, and what your reverse logistics will look like come January.
Scrambling in late November isn’t a plan. It’s a panic.
Your Tech Stack Needs to Be Working Harder Than You Are
If you’re not already using Despatchlab or something similar to automate, track, and give you proper visibility across your operations — now’s the time to plug that in.
You want to see your bottlenecks before they break something. You want your clients to self-serve tracking, and your customer service team to breathe easier knowing they’re not chasing couriers all day.
Smart tech = calm ops. And that’s what you’ll need.
A Bit of Mud, A Lot of Heart
We can’t talk about July without shouting out to our Diamond Girls — Amber, Melissa, Donna and our very own Kate — who took on the Pretty Mudder Race for Life last month.
They got filthy. They raised money for Cancer Research. They did us proud.
Team spirit like that is exactly why Diamond runs the way it does — heart, hustle, and just a bit of madness. Well done, girls. You smashed it.
Read about their muddy mission here →
Want to Be Ready for Peak?
Then don’t wait.
Start your prep. Talk to your fulfilment team. Review your warehouse flow. Clean up your returns process. Get your couriers sorted. And if you’re not sure where to start — just give us a shout.
We’re here to help you build a logistics plan that doesn’t fall apart under pressure.
August is your foundation. Let’s make it solid.
