Video – How do you choose the right fulfilment partner?

Learn what to consider when choosing a fulfilment partner, including scale, service levels, brand alignment, packaging and company values.

Transcript

How do you choose the right fulfilment partner for your business?

Scale is an important consideration. A very large ecommerce business expecting extremely high order volumes may benefit from using one of the major fulfilment centres located centrally within the UK.

However, businesses looking for a more local and personalised service may be better suited to a smaller fulfilment provider. This can allow you to visit the warehouse, see how your products are being managed and build a relationship with the people responsible for your fulfilment operation.

Your fulfilment partner should become an important part of your business and be capable of supporting your growth.

It is also important to choose a provider that represents your brand appropriately. This might include its ability to offer bespoke packaging and deliver the type of customer experience your business promises.

A fulfilment company effectively acts as an extension of your brand. Its values, working practices and service standards should therefore align with your own.

You may want to consider factors such as environmental policies, recyclable packaging, corporate social responsibility, equality, diversity and inclusion. These areas can be particularly important where customers expect your suppliers and partners to reflect your company’s values.

Every fulfilment provider has its place. Businesses selling very high volumes of lower-cost products may find that a large-scale fulfilment centre is the right choice.

Businesses that value close communication, flexibility and a more personalised relationship may benefit more from working with a local fulfilment partner.

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