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Fatsticks prepares for another bumper year with eCommerce Fulfilment

Sports retailer FatStick is a UK brand based in Bournemouth which sells paddle boards – also known as Stand-Up-Paddle (SUP) boardsLaunched in 2012 – and diamondlogistics partner since 2015 –  it sells 1,000 boards per year – direct-to-customer and via retailers. It saw orders hit almost 1,400 during 2020 due to staycations amongst Brits following COVID-19 travel restrictions. Supported by Diamonds eCommerce fulfilment growth has been smooth and exciting. 

Andy Warner, co-
owner of the business, is preparing for another year like this, expecting to see a strong upturn from April. And out sourcing his order fulfilment in ecommerce is an essential part of this growth.

Andy explains that his logistics partner diamondlogistics picks up a lot of the slack. “We’re lucky with diamond because they understand the fragility of the paddle boards which are easily damaged. And they get the boards where they need to be without fail. They’re just an extension of the FatStick team.” 

FatStick usually has 200 boards stored at diamondlogistics Bournemouth, combining showroon space for his traditional retail vs his eCommerce fulfilment which takes us a huge amount of space, with each board 10 feet long. They are heavy and fragile – a tricky combination but Andy knows hi steam at Bournemouth will treat them with care.

diamondlogistics Bournemouth is an ideal location for water sports retailers because of its proximity to the sea and their sector experience, particularly in eCommerce fulfilment. Craig Brixey, Operations Director at diamondlogistics Bournemouth, welcomes Andy to the warehouse frequently, particularly when the container is unloaded to assess the condition of each board on arrival. 

Watch this video with Andy, to find out how his business has changed from a brand in a garage, to a brand in a fulfilment centre in Bournemouth, supported by Diamond, expanding their online offering by 40% over the short time they have worked with us:


Andy says, ” I think we’ve been lucky enough to find the best eCommerce fulfillment services in UK”. If you’d like find out how diamondlogistics can assist in the expansion and scaling of your brand through our Fulfilment, Sameday, Overnight & International services, all powered by our diamond-created in-house multicarrier booking portal despatchlab, get in touch today and start your exciting diamond journey.

Find out more about eCommerce Fulfilment here:eCommerce Fulfilment

Call 0333 567 5888 or email 


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A group of companies that work together to deliver a unique mix of people, technology and logistics that allows them to excel at delivery and fulfilment solutions for UK and international clients. Click on the logos below to visit the other websites.