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Logistics is just like Cricket, a team cannot depend on one or two players to succeed

This month, we are placing the spotlight on our clients who dominate the sport and leisure industries in the UK and beyond. By connecting with our clients and learning more about them, their successes, and challenges, we can better structure our business and processes to support them and their goals.  

This month we are delighted to feature Tails Never Fails. 

Tails Never Fails are a cricket and sports equipment specialist who were first established in Australia before making the global leap to the UK market in 2019. Their company ethos is to take their customers ideas and make them a reality with their customised teamwear and sports equipment.  

After a period of organic growth, Tails Never Fails decided to transform their UK business into a full-time operation. To support this massive business leap, they needed to streamline their logistics processes and acquire a base from which to run their business. That’s where Diamond stepped in. Through consultation and support from Diamond , they established their base at our Lincoln dispatch centre. Relocating their business and stock to a managed and organised warehouse, enabled Tails Never Fails to invite new and existing customers to the premise to showcase their products and display the solutions they can offer.  

Will Taylor, General Manager of Tails Never Fails, had this to say about their positive partnership with Diamond Logistics,  

“At the Lincoln branch, Bob and his team have a comprehensive understanding of fulfilment and give small businesses like us great peace of mind. Their communication and support has been second to none from the onset.” 

When asked about the benefits of outsourcing their fulfilment processes to Diamond, Will said, 

“We are good at what we do, and Diamond are good at what they do. To have the peace of mind that part of the service we provide is looked after in a professional and timely manner, allows me to fulfil other elements of my day-to-day role without any unnecessary stress and added pressures.” 

By engaging with Diamond, Tails Never Fails found a logistics partner that not only provided an end-to-end solution for fulfilment but also ensured their customers’ orders are delivered on time and a clear line of contact is available for any queries.  

As a result of our tailored logistics solutions, Tails Never Fails are now looking to launch a winter sports partnership. They are also looking to make significant contributions to amateur sports throughout the UK.  

Will had this piece of wisdom to share with entrepreneurs who are new to the market, 

“Allow the people you have invested in to flourish in the roles you have assigned to them – it just makes your life easier!” 

We would like to thank Will for taking the time to speak with our team. We are very proud to be working with the dedicated and innovative team at Tails Never Fails. If you would like to know more about Tails Never Fails and check out their popular sporting products, please visit

Do you want to know more or how to get started? Give our team a call on 0333 567 5888, email us at or complete our contact form below. 


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Diamond Logistics is part of The Diamond Logistics and Technology Group.  

A group of companies that work together to deliver a unique mix of people, technology and logistics that allows them to excel at delivery and fulfilment solutions for UK and international clients. Click on the logos below to visit the other websites.