Social Media for
Service Centres
Welcome to the Diamond Logistics Social Media Hub – your go-to resource for managing your Service Centre’s social media with ease!
We know that running a logistics business keeps you busy, so we’ve made it simple for you to promote your services locally and attract more business through social media. With Cloud Campaign, you can effortlessly schedule and post content, keeping your Service Centre active online without the hassle.
What’s included?
- FREE access to Cloud Campaign for all Service Centres
- A simple-to-use platform for scheduling and automating posts
- Brand guidelines and best practices to keep your content on point
- A quick demo video to help you get started
- FAQs covering everything you need to know Ready to get started? If you’re interested in using Cloud Campaign to grow your online presence, contact Bruce Forbes
Frequently Asked Questions
We recommend posting at least 2-3 times per week to keep your audience engaged and your service centre top of mind for local businesses. Consistency is key!
A mix of content works best! Here are some ideas:
Service highlights– Explain how you help local businesses with logistics.
Behind-the-scenes– Showcase your team, operations, or a ‘day in the life.’
Local business shout-outs– Support businesses in your area (potential clients!).
Customer testimonials– Share success stories from happy clients.
Industry updates– Relevant logistics or e-commerce news.
Special promotions– Any offers or services you want to highlight.
You can schedule posts in Cloud Campaign, which allows you to plan and automate your content. Check out the demo video above for a step-by-step guide.
Yes! Posts with visuals get much higher engagement. Try to use real photos of your service centre, team, or deliveries where possible. You can also use branded graphics or short videos.
No—please follow the Diamond Logistics brand guidelines to keep everything consistent across all service centres. You can find the full branding guidelines here.
Hashtags help increase your reach! We recommend using:
#DiamondLogistics(official company tag)
#LocalLogistics(to attract nearby businesses)
#CourierServices/ #EcommerceFulfilment (depending on your focus)
Your town or city name to localise posts
Engagement helps grow your audience. Try:
Liking, commenting, and sharing posts from local businesses.
Tagging businesses you work with in posts.
Responding quickly to any comments on your posts.
Stay professional! If it’s a genuine concern, reply politely and offer to help. If it’s a troll or spam, you can hide or delete the comment if necessary.
Yes! Sharing company-wide updates helps reinforce the brand and gives you extra content. Just make sure to add a local angle when sharing (e.g., “We’re proud to be part of the Diamond Logistics network bringing these services to [your area]!”).
For B2B audiences, the best times to post are:
Early morning (7-9 AM)– When business owners check their feeds.
Lunchtime (12-2 PM)– A peak browsing period.
Early evening (5-7 PM)– When people wind down from work.
It’s best to keep posts business-focused, but showing personality is great! A team photo, office celebrations, or local events you support are all good ways to be personal while staying relevant.
Ideally, yes! Engaging with comments (even just a quick “Thanks for your support!”) helps boost your post visibility and build relationships.
AI can be useful for brainstorming, but your posts should sound authentic and personal. If you use AI for drafting, make sure you edit it to reflect your own voice and check it aligns with the Diamond Logistics brand.
Keep a simple system in place:
Look at what’s happening in your business this week.
Check recent news in logistics or e-commerce.
Think about what your customers ask the most and answer it in a post.
Use the ideas in Question #2!
Watch the Cloud Campaign demo video(above).
Read the Diamond Logistics brand guidelines here.
Check out the main Diamond Logistics social accountsfor inspiration.
