I hear the Signature Group in the UK has dubbed their strategy for this year Survive in 25. Ouch. Hospitality’s got it tough. But over here at Diamond, we’ve got a bit more optimism. That doesn’t mean we’re ignoring the reality—it’s going to be a challenging year. Rents are going up. NI and minimum wage are going up. And investors still want to see those profits.
So, how do you thrive in 2025 instead of just scraping through? Here’s my take.
- Set the roadmap. Share the roadmap.
At Diamond, we roll out our company plan every January—so everyone knows where we’re headed. It covers everything from tech development to revenue targets to personal development plans. Because if your team doesn’t know the destination, how are they supposed to help get you there? Set the goal. Share the map. And let them help you find the best route.
- Stick to the strategy.
The last five years have been wild. Recessions, pandemics, wars, economic chaos—you name it. But through all of it, we stuck to our plan: build a brilliant tech platform, grow our network, scale the business. And while others were retreating, we made gains. The lesson? Stay the course. Whatever gets thrown at you this year, keep pushing forward.
- Book your breaks now.
If you’re running the show, you need headspace. Every 6 to 12 weeks, take time off—not just to rest, but to think. Thinking is part of your job. Step back. Be creative. Recharge. Because if you burn out, your business will too.
2025 won’t be a walk in the park. But entrepreneurs are a different breed—we like a challenge. And if there’s opportunity somewhere, we’ll find it.
So, are you in?
Here’s to your version of Thrive in 25.
