Christmas is a chaotic period when it comes to eCommerce fulfilment and delivery, especially for businesses operating in the cosmetics and beauty sector. Beauty-product brands and retailers are experiencing record high sales which surpasses their pre-covid ecommerce sales levels. By 2023, it is expected that eCommerce will account for 48% of cosmetics and beauty products sales. At Diamond, we support several cosmetics and beauty fulfilment clients who require a diverse set of solutions to fulfil and delivery their delicate and delectable products.
What was Guava & Gold’s fulfilment needs?
The packing, despatching and delivery of beauty products can be a precarious process. If an expensive serum is packaged badly and insufficiently, there is potential for the product not only to be destroyed but it could also ruin other items packaged with it or in its general vicinity. Guava & Gold needed a fulfilment partner that understood the important steps and details that go into storing, packaging, and delivering of these types of products. The required detail not only included the safety aspect of packaging but also the customer experience. They needed a partner that dedicated their time and effort to producing a beautifully packaged and displayed product that exudes luxury and elegance.
Clare Price, Founder of Guava & Gold, explains about the benefits of outsourcing their fulfilment to Diamond,
“They understand that presentation is important for a luxury brand, so our orders are neatly wrapped in our branded tissue paper and gift boxes, and one of the frequent compliments we get about our customer service is how quickly orders are sent out.”
Guava & Gold benefit from our multi carrier solution where they have access to our same day, next day and international delivery services. The flexibility of our services allows them to focus on running their business, planning for the future and creating long lasting connections with their customers.
What are their business plans for 2023?
Guava & Gold has experienced phenomenal success in the last year with the brand winning a significant number of beauty industry awards. For the third year running, they have won the Country & Townhouse Great British Brand award, which is a unique, invitation-only showcase of Britain’s finest companies and products, from exciting new and emerging brands to many of the biggest, most iconic names in British luxury. They have also experienced an increase in online retail sales and have recently signed a distributor agreement for an Israeli and Hong Kong/cross-border partnership. In 2023, Guava & Gold will be working hard to continue with this success and look forward to turning more of their vision into an international and well-respected brand.
About Guava & Gold
Guava & Gold was founded four years ago by Clare Price, a former barrister and lover of luxurious bath and beauty products. After 28 years as a barrister, Clare decided to make a career change and dedicated her time to developing and creating the Guava & Gold brand. She took her inspiration from the William Shenstone quote, “Health is beauty, and the most perfect health is the most perfect beauty.” Guava & Gold is a luxury bath and body collection inspired by turquoise seas, coral sands, tropical fruits, and the heat of the sun – all designed to bring the memory of sun-filled holidays in faraway locations to your bathroom. For Clare, developing Guava & Gold brings with it enjoyment, a sense of renewal and achievement, and I love that I keep learning new things every day.
If you would like to know more about the great story behind Guava & Gold or would like to purchase some of their luxurious beauty products, visit www.guavaandgold.com.
Would you like to understand more about our fulfilment and delivery services or discuss how we can help your business? Give our team a call on 0333 567 5888, email us at sales@diamondlogistics.co.uk or complete our contact form below. If you are interested to know more, check out our guide below.
