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eCommerce fulfilment competitors: Huboo

In the first of our series of blogs in homage to our competitors, we profile Huboo.

The reason we are happy to give your competitors coverage on our website is really simple – choosing a fulfilment partner is like choosing a new car – it’s a really subjective process for both parties and Diamond isn’t always the right choice.

So – we thought we’d make it easy for you to find alternatives if Diamond isn’t the right fit for you.

Huboo describe themselves as ‘Award-winning Order Fulfilment for eCommerce Sellers’, helping businesses to grow by ‘taking care of all their eCommerce order Fulfilment needs’ from both UK & European Union Fulfilment centres.

Huboo really talks about empowering brands, fuelling growth and fulfilling ambitions.

Its owners include a group of venture capitalists as its closed 2 very successful funding rounds worth £14m then £60m respectively, led by Emirati-based powerhouse Mubadala.

Mubadala Investment Company PJSC is an Emirati state-owned holding company that can be characterized as a sovereign wealth fund. The organization is strongly connected to Mohamed bin Zayed, crown prince of Abu Dhabi.

They are on a really fast scale-up journey, with already 1000 clients, and have despatched over 5 million parcels last year. Its original founders are still with the business. They do all the classic Fulfilment house things such as take in your stock, store it, pick, pack and deliver it for you automatically.

They have Integration with most eCommerce sales channels, marketplaces and systems. They have an open API and in-house development team ready to help with any requirements you need to get set up easily.

They are an International brand with UK & European Fulfilment Centres enabling your business to ‘grow on a global scale, using our unrivalled network of domestic and International couriers’. Supported by their Global Courier Service, they will enable you to integrate with one of their International courier partners and get Huboo Express rates. Alternatively, you can integrate your existing courier service and plans with Huboo instead.

They have a Fulfilment dashboard to give your the ability to “Monitor every stage of fulfilment…Track your goods in, monitor sales and listings by each channel, courier tracking, inventory management, support and all associated costs and billing”.

Huboo have lots of different services focused on their website including subscription boxes, fashion, health and beauty, sporting goods, pet food, electronics, toys and crafts.

To find out more about Huboo – check them out on their website.


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Diamond Logistics is part of The Diamond Logistics and Technology Group.  

A group of companies that work together to deliver a unique mix of people, technology and logistics that allows them to excel at delivery and fulfilment solutions for UK and international clients. Click on the logos below to visit the other websites.