As a provider of eCommerce fulfilment services for numerous beauty clients, we understand the unique demands of the beauty sector. Whether it’s cosmetics, skincare, or daily essentials, it is crucial for an
beauty fulfilment partner to meet specific requirements to ensure the success of their clients’ brands. In this article, we’ll share some key tips for choosing a partner, packaging, and delivery that can help your beauty business navigate the fulfilment demand and stand out in the competitive market.
Support your Clients
It’s important to support your new beauty clients. We share a lot of information on social media about our
beauty clients that we do eCommerce fulfilment for because it’s important for us to support their artisan brands. Our most successful beauty fulfilment eCommerce clients have a good marketing strategy, a good social media presence, and will interact with our social media too so it’s important for us to engage.
Pick, pack, and dispatch options
It’s really important to have a variety of
picking and packing, and dispatch options. We have a variety of beauty
eCommerce fulfilment clients that can send a single item, multiple items, regular items on a monthly subscription, or a full subscription box of six to eight items that are repeatedly fulfilled to their clients every month. You need to make sure that they have the right software integrated with their sales systems so that you can support them doing this seamlessly. Shopify has a great reputation of having good bolt on services to support our clients doing that. And of course, Shopify integrates with
Despatchlab – our one stop logistics management platform.
Eco-friendly and animal cruelty-free options
You’ve got to be kind not cruel. I don’t think we’ve got a single beauty product in stock of any of the Diamond warehouses that is tested on animals. I know that some recent
policy changes may suggest this might be brought back but we would strongly oppose this, at Diamond Logistics we aim to be friendly to the rest of the inhabitants of this planet. And that includes looking at eco packaging options. We can help with all of these.
Adapting to fluctuating demand
Make sure the fulfilment partner for your beauty eCommerce business can adapt to
fluctuating demand. We have had so many of our beauty clients’ businesses suddenly take off and if they were doing the fulfilment by themselves, they would have been overwhelmed and that would have led to delays in dispatch. The great thing is by outsourcing their beauty eCommerce fulfilment to Diamond Logistics they don’t have to worry about this at all. We have got you covered. Sometimes, it’s useful for you to tell us if you are just about to do a big promotion on one of the many marketplaces that Despatchlab is integrated with such as Onbuy, Groupon or Wowcher. This allows us to get extra resources is in should you go from your normal 100 a day to 1000 a day. Ultimately, your logistics partner should always be able to fulfil within your service level agreement and Diamond is willing to step up to the challenge! Although a little bit of warning would be nice.
International options
Make sure you have an
international option. Particularly if you are advertising your beauty brand in publications such as Elle or Tatler, these are global brands and are seen by people around the world. You would be surprised that quite often they’re quite happy to pay the additional international charges to buy British goods. So, make sure you’ve got the right fulfilment partner that can fulfil not only to the UK but internationally as well.
Europe quite frankly is still a little bit tricky but we’re seeing a lot of demand from Dubai, America, and Asia.
If you’re a beauty brand looking for a reliable e-commerce fulfilment partner, Diamond Logistics is here to help! We offer a range of pick, pack, and dispatch options, eco-friendly packaging solutions, and international fulfilment services to meet your needs. Contact us today to learn more about how we can support your business and streamline your operations. Call
0333 567 5888, or email
sales@diamondlogistics.co.uk or complete the contact form below.
